If the hospitality industry had an official slogan, it would be something like, “First impressions are everything.” This industry relies heavily on the experience of its customers, guests, and attendees in all five sectors: food and beverage, lodging, recreation, travel and tourism, and meetings and events.
Hotels are the most common type of business in the lodging industry and are marketed toward various customers, like vacationers or people traveling for work. With an endless supply of competition, hotels must do everything they can to stand out and create a memorable experience for all who enter.
Here are a few ways to easily increase the aesthetic and interest in a hotel to leave guests eager to return.
Incorporate Custom Hospitality Signage
Customization is key when it comes to advertising and promoting your business. You don’t want to give the guests at your hotel a cookie-cutter experience, so custom signage is imperative!
Hospitality signage usually includes anything that is printed, like menus, posters, flyers, brochures, etc., along with large-scale signage like outdoor architectural, monument and directional, banners and flags, wayfinding and ADA-compliant signage, etc.
These custom signage options serve several different purposes, such as directing guests where to go, sharing important information, adding to the ambiance or décor of the space, or simply promoting your company’s branding.
Focus on Interior Décor Solutions
Hotel interior design and décor are vital when creating a positive experience for your guests, staff, and anyone else who enters your hotel. A hotel’s design represents the audience you’d like to attract, communicates your brand promise, highlights all the amenities you offer, and much more!
The best way to design your hotel interior is to create a focus and a theme for your design. Everything from the space’s overall aesthetic to colors, furnishings, artwork, fixtures, etc., will be centered around this.
Once you have your theme and focus established, you can incorporate different décor options into your design like:
- Ceiling graphics
- Window shades & graphics
- Custom furniture
- Wallcoverings
- Floor decals
- Unique lighting solutions
- And much more!
Utilize Fine Art
Along with planning the interior décor solutions for your space, the art you choose for your hotel plays a critical role in the guest experience. The artwork tells a story and can enhance brand awareness by visually showing people who you are and what your company is about.
Art can also bring depth and richness to a place when curated intentionally. A great way to do this is by including local artists in the collection. You must engage with the surrounding community to understand local culture and source artists who reflect it best. In their creations, these artists can help capture and celebrate a place’s culture and history, adding a uniqueness to your hotel that cannot be found elsewhere.
When you’ve created a memorable place where people want to be, they also want to stay longer, return often, tell others, and spend their time and money in your establishment.
At Parallax Digital, we have the services and design solutions you need to give your guests a one-of-a-kind, immersive experience when staying at your hotel.
You can rely on us for the following:
- Ultra-high quality photographic and giclée art prints along with finishing and scanning services
- Environmental graphics, including wallcoverings and murals
- Signage solutions of all kinds, from soft signage to architectural & dimensional
- Large and small format printing
- And much more
If you’re looking to add some large-scale digitally printed nature photography to your hotel, we have just partnered with New Zealand photographer Eiko Jones. We will be unveiling his work very soon!
Take advantage of our unique services and solutions to elevate your guest’s experience and take your hotel to the next level.
Browse our website to learn more about our work, and contact us online today to request a free estimate!