Every year since 2000, Pantone searches the globe for inspiration in picking the color of the year. Their color trend forecasts help companies take advantage of color and all the power, emotion, and psychology it brings to their design strategy. For 2019, PANTONE 16-1546 Living Coral takes the spotlight.
This color-critical decision impacts the commercial and residential worlds, from brands and manufacturers to designers and producers. Both physical and digital markets will intentionally mix colors and patterns into their design processes to stay fresh and relevant.
Pantone considers color a language that backs color-conscious industries such as fashion, furnishings, beauty, art, and interior, architectural and industrial design. Pantone describes the color of 2019 as: “sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression.” It sounds like a vibe you’d want to emit, right?
This yearly announcement influences business decisions, which trickles down to consumers and becomes infused with our daily life. Color trends follow suit for products, packaging, apparel, graphic design, and other lifestyle-oriented goods.
When it comes to using the Pantone color of the year, the most common question is, how? Businesses can use the “coral hue with a golden undertone” in small doses or as accents, for starters. In contrast, others find it easier to embrace brighter colors in their expressions completely. Luckily, Pantone released five different color palettes featuring Living Coral to help bring inspiration.
The Pantone Matching System and digital printing go hand in hand when bringing special shades into designs for various combinations. Parallax can accurately match a wide array of Pantone colors that will meet and/or exceed your expectations. From custom fabrics and textiles to retail displays and packaging, our applications create personalized solutions that help you reach your goals – in style.
Contact us for assistance in staying current with color trends in your graphics and signage this season. For more information about Parallax, click here.
