Pop-up shops, also known as pop-up retail, have become increasingly popular in recent years. These types of shops rely on opening retail spaces for the short-term, often inhabiting miniature stores within larger stores and malls. Pop-up shops give business owners the opportunity to sell their items from a brick-and-mortar, without incurring the costs associated with their own brick-and-mortar location. This is where SEG comes in.
What is SEG?
SEG stands for Silicone Edge Graphics. SEG Displays utilize a custom printed fabric with a strip of silicone sewn around the edge and inserted into a lightweight yet sturdy aluminum frame. The result is a modern, bold, seamless, and visually frameless fabric graphic display that can be used for multiple applications.
SEG Displays provide virtually a limitless capability for customization. From size and shape to your own lighting with LED lights. Backlit graphics, or lightboxes, effectively capture attention and ensure all eyes fixate on your display.
Why Use SEG Displays in Retail
Traditionally, we use SEG’s structural frames and custom printed fabric to build and fabricate event booths for exhibits and trade shows. Think of these Pop-up shops like a trade show booth—a temporary (or permanent) custom structure with built-in graphics. SEG Displays are both easy to install and easy to change out the graphics, as needed. This is essential for pop-up shops that will need to frequently change their displays to keep buyers interested.
The Benefits of SEG Displays for Pop-Up Shops
SEG displays provide incredible versatility. It is why so many pop-up shops rely on them. But that isn’t the only advantage these displays offer.
- Customizable sizes: SEG displays can be made to virtually any size and thickness, allowing you to fit them into any space
- Customizable shapes: Just as you can make your SEG display into any size, it can also be made into any shape you desire
- Single- or double-sided: Our SEG displays can be single- or double-sided, meaning graphics can be displayed on one or both faces
- Easy to construct and dismantle: SEG displays are easy to build and dismantle, making them ideal for temporary sites like pop-up shops
- Cost-Effective: Along with minimal shipping costs due to the ability to package in smaller pieces over a large freight of a fully fabricated display, SEG graphics are custom printed on fabric allowing for an easy change-out at the associate level.
- Endless options: SEG displays also offer custom and cost-efficient LED options and opacity options for black-out and privacy graphics
Parallax offers affordable, high-quality SEG displays. Contact us today to learn more!