Improving Your Business's Branding with Custom Shapes and Versatile SEG Solutions

Improving Your Business’s Branding with Custom Shapes and Versatile SEG Solutions

When you’re working on the branding and marketing of your business, the shapes of your signs and graphics usually are not at the forefront of your mind. They might seem like minor details that can be decided on quickly without too much thought, but every aspect of your company’s branding makes a difference, from the color scheme to the tagline and fonts used.

The Psychology of Shapes

Everything incorporated within the design scheme of a brand, including shape, helps tell the company’s story to a consumer. Most people remember shapes and associate them with different emotions and meanings, even if it’s subconscious.

Here are a few shapes and the general meanings consumers tend to associate them with.

Circle: The rounded shape of a circle tends to send a positive message of unity, commitment, stability, friendship, and femininity. Circular shapes have a free sense of movement that can also represent power and energy.
Triangle: The geometry of a triangle allows you to position it differently depending on the effect you want it to have. They are seen as more of a masculine shape, representing power, progression, purpose, and direction.
Square: The clean look of square and rectangular shapes represents strength, efficiency, practicality, and professionalism. The straight lines and right angles give a very mathematical, balanced feel.
Spirals: The free-flowing openness of the spiral shape offers an organic feel. Many health and wellness brands incorporate curvy spiral shapes into their branding to evoke a relaxing and calming vibe.

Choosing Custom Shapes for Your Business

Deciding on the best shape to represent your business, whether in your logo, signage, artwork, etc., will determine how customers interact and feel about your brand. It’s important to pick shapes that embody your company’s overall aesthetic and vibe to ensure your outward representation matches your business model.

At Parallax Digital, we can offer you and your business the ability to create custom shapes using our proprietary bending technology! You can make any commercial space more appealing with curves, curls, contours, rounds, or helixes. From signage to lightboxes and other SEG solutions, you can customize your tradeshow table, conference rooms, pop-up shops, lobbies, large venues, restaurants; anywhere graphic displays are needed.

Along with customizing the shape, our SEG fabric frames can be wall-mounted, suspended from the ceiling, or left free-standing. They can be made virtually any size and thickness to fit their intended space perfectly, making them the most versatile option!

SEG frames can even be lined with LED lights, creating a lightbox or backlit graphic to make your display shine. Choose LED color-changing lights to give your graphic a twinkling show so your message can’t be ignored.