Brand owners and marketers recognize why so much emphasis is placed on product packaging. First impressions are made almost instantly by potential buyers when browsing through aisles at the store. Products are either picked up or glanced over based on their appearance and message in a sea of options. Digitally printed packaging creates big opportunities for brands by making products come to life and stand apart on crowded store shelves.
So, why digital print? The digital printing process applies ink straight onto the substrate. Traditional print methods such as flexography or litho lamination require custom print plates and a series of cylinders to transfer the image, which can only print one color at a time. Excess time and money are spent to produce the required print plates before you can even begin the project. When printing digitally, print plates are not needed. Digital printing delivers strong detail, using the complete CMYK color spectrum and gradient effects. This process provides many benefits to the brand, supply chain, and end-user.
Print Direct to Board –Streamlines production to save time to go to market.
Quantity Control – Supports short-run customization and test marketing. It also reduces media waste and redundant prints.
Prototyping – Quickly produces one-off products with accurate final product quality.
Variable Content – Increase profitability with customized relationship marketing.
Print Quality – Intelligent technology creates limitless, exact colors and fine-tuned details.
Just-In-Time Production – Improves capacity usage, diminishes work-in-progress inventory, lowers out-of-stocks, and consolidates the supply chain.
Cost-Effective – A marketers dream for short-runs. Larger-runs are more effective with diverse designs by variable data.
Digital printing directly applies ink to the object instead of other print methods or adhering separate labels and decals to the packaging. This primed printing method is an innovative way to decorate packaging. Digitally printed packaging provides a clean, seamless image without additional effort or sacrifice in quality.
Digital print for packaging leads the way to creative and exciting merchandising opportunities. Parallax understands speed to market is everything. Our team can help get you there. Leverage the capability of digital print by capitalizing on market responsiveness and look good while doing it.
Contact us for more information on digitally printed packaging. To learn more about Parallax, click here.
