Coca-Cola Headquarters Uses Removable Wall Covering for 2018 World Cup Campaign

During the installation process of this peel-and-stick temporary wall covering at Coca-Cola headquarters for the FIFA World Cup

Coca-Cola Headquarters Uses Removable Wall Covering for 2018 World Cup Campaign

Case Studies

Coca-Cola was in need of a temporary wall covering to promote the 2018 FIFA World Cup at their headquarters in Atlanta, GA. This graphic would need to cover an existing wall that already has a high-end, textured ‘Bling’ wall covering and allow for removal that would not cause any damage. The wall is situated in a cafe which is a major gathering area for guests and employees alike.

Challenges of this project include: finding a wall covering solution that can be removed after the World Cup ends, not damaging the existing wall covering, and using a graphic that can fit around a big-screen television that hangs on the wall.

Coca-Cola believed the only solution would be for Parallax to fabricate and install a custom mounted wall track system where fabric graphics with SEG (Silicone Edge Graphic) could be inserted. This solution under these circumstances would be expensive, time-consuming, not as versatile, and still blemish the wall covering.

Experts at Parallax understand the Bling wall covering allows for few options when attempting to cover directly on top of the material. Parallax introduced to Coca-Cola ‘EZ-R Weave’ which is a new wall covering with exceptional print quality that is removable and would not damage the existing material when taken down. EZ-R Weave is also known for seamlessly covering heavily textured surfaces without leaving an uneven appearance.

Parallax produced and installed the custom wall coverings and saved Coca-Cola thousands of dollars. The process was time-efficient as the install took less than 2 hours and the removal was completed in 20 minutes without any damage after the promotion ended.

Coca-Cola’s headquarters in Atlanta continues to use the same process with removable wall coverings for their event marketing which has now become an easy task.