A balance exists between new and traditional marketing methods to achieve optimal results for a business. Enhance your marketing efforts beyond only advertising online or in stores by incorporating custom printed marketing materials. Print provides a personal, tangible touch that is greater than any other form of digital connection. Synchronizing a mix of marketing materials is proven to increase the number of your impressions, grow your response rate and lead to more sales.
Posters and flyers are one of the most classic forms of advertising. Having been used for over two hundred years, they remain among the most popular today. Their large, single-page format creates a canvas for a variety of design and production possibilities. Our posters are available in sizes up to 13 x 27-inches with the option of a self-adhesive material for quick and easy hanging.
A self-mailer is a marketing product that’s mailed as is, without an envelope. An Every Door Direct Mail (EDDM) is an example of a self-mailer and is made possible using advanced tools in personalization such as variable data. Enjoy improved response rates for your direct mail campaign with our equipment that allows full-color customization and precise laser-cutting options. Although they often are thought of as “junk mail,” self-mailers can be a cost-effective and powerful promotional tool. A simple, but eye-catching presence is all you need out of your self-mailer to demand the attention of your audience and boost your sales.
Newsletters are publications that businesses distribute to customers, subscribers, stakeholders, employees, and other members of their community. Whether they’re used to share new ideas and events or to advertise, newsletters are a concise way to stay connected with targeted audiences. Newsletters help establish credibility by demonstrating an open, committed stream of communication. Build and strengthen relationships with the people that matter the most to your business with custom printed newsletters.
Different than a newsletter, brochures are primarily used to introduce businesses, their products, and/or services to potential customers that demonstrate their value. Brochures are typically folded and may include pages or inserts in a booklet format. This more intricate form of advertising requires high-quality execution to make the right impression. Parallax has invested in advanced small format technology to ensure perfect prints on top of precise folding and finishing. Big and small companies can benefit from professionally printed brochures to generate new business opportunities.
Advertising labels and stickers are an affordable way to mark your products to stand out on the shelves. Our custom labels and stickers are designed by our graphics team for you to tailor your message, shape, size, art, and finish. Go glossy or matte! Customization gives your products a personalized touch for a distinct flair.
A catalog is a sales tool that is 100% product-focused. Businesses group items together in a printed format in efforts to sell something to the recipient. Catalogs can feature a single product category or showcase a collection of goods depending on the marketing goal. Ship catalogs to customers who ordered online to help promote additional sales!
A menu is arguably one of the most important features of any restaurant. It’s more than just a list of food items; your menu is a strategic marketing component for your restaurant. A single menu can be used up to a hundred times a day. It is crucial that your menus are durable and easy to use. Have a menu that changes frequently? Always have professional-looking, up to date menus with our on-demand print services that provide quick turnarounds. Offer meals-to-go? Let’s create a to-go menu that you can have available at a moment’s notice, so people remember you.
Balance print and digital marketing for your brand. Technology in the digital age is ever-growing; companies like Net Head Marketing, one of Atlanta’s top marketing firms use print and digital marketing to effectively market and sell. Your goal should be to use both to find your target audience. Your audience should hear from you no matter if they are online or offline.
Contact us to find the custom printed marketing materials that fit your brand. To learn more about Parallax, click here.
